I’m a Copywriter and Brand Language Consultant with more than 20 years’ experience in digital and advertising.

 

As a strategically-minded creative, I believe in the power of brand voice, tonality and positioning to help brands connect with their consumers meaningfully and effectively. 

 

I led the copywriting discipline at AKQA for over a decade, where I nurtured senior client relationships, managed and mentored teams of copywriters and cross-discipline creatives, and delivered the highest quality creative work. I guided some of the world's most respected brands to craft their unique tone of voice, and execute it both on and offline. 

 

I work cross-platform – from social, digital and print, to product and brand experiences. I drive content projects from idea to execution, craft new brand positioning, lead teams of content designers and copywriters, run ideation, naming and tone of voice workshops, and write copy for digital products, global websites, campaigns and comms.

 

I've won awards, judged awards, was selected as a Future Leader by Campaign and Creative Equals, and listed as one of the top 100 creative Superwomen, by Pitch magazine.